Response to The Journal of Design strategies

I like how the author reflects the design gap through his own experience. Moreover, the author mapped out the problem and the cause of the problem, which he mentioned the newly designed products do not meet the needs of the client and do not able to serve as functional products. Miscommunication is one example the author mentioned in the article. As a consumer, I do find communication is a big part when I'm purchase something. When I do not express myself clearly in the process of purchasing certain items, the end product I'll get is somehow different than what I really need, therefore, I do feel that communication is a major part of the design process.