Reading response to Kin Wai michael siu's article

Kin wai michael siu's article about designing objects on the basis of the needs and creative response of the consumer highlights how designers often miss one of the most imp steps in the design proces i.e. Designing for the consumers needs. Each designer believes that his or her piece is a design marvel and a product the customer has always wanted. We as designers often do not do enough research to cater to the customers needs. A successful response to an object is by recieving the criticism of the customer itself. He compares the response of a customer for a design object to that of a reader reading a book. It is important for the intended audience to experience the designed object to give a true response. I completelt agree with Siu's idea of incorporating the participation of the intended audience in the design process to overcome any flaw of not catering to the consumer need. Though it is very tough to do so as only a certain number of people can be involved from the intended audience in the design process and this may lead to a response from a particular group of people.