Both readings for this week speak of Everett Rogers' diffusion theory as a process that spreads new ideas into our culture. This method is manifesting in our frameworks/networks/systems and provides a great deal of benefits. It needs to be implemented through the correct manners by which you can determine the ultimate success or failure of the diffusion of an invention. The few examples given in the readings give the reader an in depth insight as to how the process works and how people tend to adopt certain uses of technology. The four main elements in diffusion are:
1) Innovation
2) Communication Channels
3) Time
4) Social System.
After reading about the theory of the diffusion of innovation, I personally feel that the theory is accurate and precise in terms of explaining how ideas are spread throughout a society, and it well defines the different characteristics of the process that allow the diffusion to take place. In addition, as our communication networks become denser through technological advance, the diffusion process appears to be happening faster and faster and therefore yields even greater results. So it seems that understanding and utilizing diffusion networks can help strategy aimed at quickly inducing system-wide change. I had never heard of this theory before, so I found it interesting as to how this theory unfolds with its convincing and concrete conclusions. Furthermore, I definitely think we can use this theory with our problem solving issues in terms of spreading and implementing a particular solution to our wicked problem that has been identified. In terms of our topic of sustainable fashion, the theory could help communicate and promote the awareness that sustainable fashion is in fact defying the purpose of being sustainable as it is an oxymoron and therefore negates the effectiveness of it, and redirecting sustainability in a more beneficial manner and let the alternative be diffused through our society.
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