Reading response

Everett Rogers' readings for the week based on diffusion theory as a process that spreads new ideas into the design culture and the general culture of the world today. He  believes it to be a process of generating abundance of benefits in our environment\framework\surroundings or systems. Although extremely beneficial it needs to be implemented in the correct way to be able to determine the final result of the 'diffusion of the invention.' Examples in the reading explain how to implement this process, its workings and usage. The reading explains the general ideas of society and how our communication had become intense with the advancement of technology. Technology has made the process of diffusion happen faster and faster with better results.